Intellectual Property Infringement Policy

Last updated: 2025-02-07

Tactum respects the intellectual property rights of others and expects its users to do the same. Each user is responsible for making sure that the materials they upload to their website or serve through the Tactum platform do not infringe any copyright, trademark, trade secret, or other intellectual property rights of any person or entity.

The sale of counterfeit goods and copyright piracy are issues Tactum takes seriously, and Tactum has developed this policy to address this problem. Because rights holders are in the best position to identify and evaluate infringement of their intellectual property, without specific and reliable notices from rights holders, Tactum lacks the knowledge and capability to identify and address infringement. Accordingly, Tactum expects intellectual property holders to be accurate in demonstrating infringement of their copyrights and trademark rights and to target only infringing conduct.

This policy stipulates the procedure for reporting claims of infringement by third-party websites or on the Tactum platform.

As Tactum provides its services to both U.S. and EU users and has registered seat in the Czech Republic, it enables its users and third parties to utilize specific legal procedures to ensure effective measures against counterfeit goods and copyright piracy in these jurisdictions.

Sections 1. and 2. of this policy set out the procedure for reporting as per the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (17 U.S.C. § 512) (DMCA).

As Tactum is not an ‘online content sharing service provider‘ as defined in Art. 2(6) and 17 of the Directive (EU) 2019/790 of the European Parliament and of the Council on copyright and related rights in the Digital Single Market (DSM Directive), the regime applicable under Art. 17 of the DSM Directive, as implemented in the individual EU member states, is not applicable.

Sction 3. therefore sets out the procedure for reporting of illegal activities with regard to Art. 14 of the Directive 2000/31/EC of the European Parliament and of the Council on certain legal aspects of information society services, in particular electronic commerce, in the Internal Market, as implemented in Czech Act. 480/2004 Coll., on certain information society services.

1. Procedure for Reporting Claims of Infringement by Third-Party Websites

Tactum does not host or control the content on third-party websites (i.e., publisher and advertiser websites) and cannot remove websites or their content from the Internet. Nor can Tactum engage in extensive or definitive fact-finding to determine a particular person’s intellectual property rights. Tactum prohibits websites that are principally dedicated to selling counterfeit goods or engaging in copyright piracy and have no substantial non-infringing uses from participating in the Tactum platform.

If you believe that a third-party website is infringing your intellectual property rights and you have already reached out to the third-party website and given that third-party website at least two business days to take appropriate action, please provide Tactum with a written notice containing the following information:

  1. A description of the alleged sale of counterfeit goods or copyright piracy (“Illegitimate Activity”) that includes (1) the specific URLs where the alleged Illegitimate Activity occurs and (2) the identity, location, and contact information for the third-party website allegedly engaged in Illegitimate Activity. If you allege only certain items or materials on a website are illegitimate, the written notice must clearly identify those specific products or materials and their location on the third-party website;
  2. Evidence (1) of the Illegitimate Activity, by providing, for example, a recent time-and-date stamped screenshot of the page containing both the Illegitimate Activity and advertising from the Tactum ad network and (2) that the advertising appearing on the third-party website containing the Illegitimate Activity is provided by the Tactum ad network (this can be done by providing, for example, a Tamper Data trace and relevant screenshots showing that the third-party website is making ad calls to the Tactum ad network for the advertising reflected in the screenshots);
  3. A copy of the rights holder’s notice provided to the third-party website under 17 U.S.C. § 512 or the cease and desist letter related to the Illegitimate Activity provided to the third-party website, along with responsive communications or a description of action undertaken by that third-party website;
  4. A statement under penalty of perjury (1) that the person submitting the notice has a good faith belief that the Illegitimate Activity is not authorized by the rights holder, its agent, or the law, (2) that the information and materials provided to Tactum are accurate, and (3) that the person submitting the notice owns the copyright or trademark for the products or materials that are the subject of the notice (in the case of trademark, please include evidence of the trademark registration (if applicable) for the product or materials that are the subject of the notice) and, if not the owner, that the person is authorized to act for the owner of an exclusive right that is allegedly infringed;
  5. Information reasonably sufficient to permit Tactum to contact the rights holder, including an address, telephone number, and email address; and
  6. Physical or electronic signature of a person authorized to act for the rights holder.

On receipt of a valid notice, Tactum will perform an appropriate investigation into the complaint, including a determination of whether the third-party website has a direct contractual relationship with Tactum. Tactum may take steps, including (1) requesting that the third-party website no longer sell counterfeit goods or engage in copyright piracy, (2) ceasing to serve advertisements on that third-party website (or pages within that third-party website) until it is verified that the third-party website (or pages within it) is no longer selling counterfeit goods or engaging in copyright piracy, or (3) removing the third-party website from the Tactum platform. Tactum may consider any credible evidence provided by the accused third-party website that it is not principally dedicated to selling counterfeit goods or engaging in copyright piracy, or has substantial non-infringing uses. Credible evidence may take the form of a counter-notice containing the elements set out in 17 U.S.C. § 512(g)(3). Tactum may also consider any response by the rights holder to credible evidence provided by the accused third-party website in defense of its conduct.

This procedure is not intended to impose a duty on Tactum to monitor its platform to identify infringing third-party websites, and Tactum does not monitor its platform to identify infringing third-party websites.

Please send all notices, counter-notices, or any inquiries concerning intellectual property to Tactum’s Copyright Agent:
,.o.r.s sdA eguH
Attn: Designated Copyright Agent,

,52/1322 oheksarH
,00841 eugarP
,cilbupeR hcezC
 dmca@tactum.com

2. Procedure for Reporting Claims of Copyright Infringement (Does Not Apply to Third-Party Websites)

The following procedure applies to infringing materials hosted on the Tactum platform only. This procedure does not apply to infringing materials hosted or located on third-party publisher websites that display ads served by the Tactum platform (please see the Procedure for Reporting Claims of Infringement by Third-Party Websites, above). Tactum does not host or control the content on third-party websites and cannot remove third-party websites or their content from the Internet (nor can Tactum disable access to third-party websites).

Tactum takes claims of copyright infringement seriously. Tactum will respond to notices of alleged copyright infringement that comply with the DMCA or any other similar law. If you believe any materials accessible on https://tactum.com/ (or served through the Tactum platform, i.e., infringing ads) infringe your copyright, you may request removal of those materials (or access to them) from the Tactum website or platform by submitting written notification to Tactum’s Copyright Agent (designated below). Under the Online Copyright Infringement Liability Limitation Act of the Digital Millennium Copyright Act (17 U.S.C. § 512) (DMCA), the written notice (“DMCA Notice”) must include substantially the following:

  1. Your physical or electronic signature.
  2. Identification of the copyright work you believe to have been infringed or, if the claim involves multiple works, a representative list of the works.
  3. Identification of the material you believe to be infringing in a sufficiently precise manner to allow Tactum to locate that material.
  4. Adequate information by which Tactum can contact you (including your name, postal address, telephone number, and, if available, email address).
  5. A statement that you have a good faith belief that the use of the copyrighted material is not authorized by the copyright owner, its agent, or the law.
  6. A statement that the information in the written notice is accurate.
  7. A statement, under penalty of perjury, that you are authorized to act for the copyright owner.

Tactum’s designated Copyright Agent to receive DMCA Notices is:
,.o.r.s sdA eguH
Attn: Designated Copyright Agent,

,52/1322 oheksarH
,00841 eugarP
,cilbupeR hcezC
 dmca@tactum.com

If you do not comply with all the requirements of section 512(c)(3) of the DMCA, your DMCA Notice might not be effective. Please be aware that if you knowingly materially misrepresent that material or activity on the Tactum website is infringing your copyright, you might be held liable for damages (including costs and attorneys’ fees) under section 512(f) of the DMCA.

Counter-Notification Procedures

If you believe that material you posted on the Tactum website or platform was removed or access to it was disabled by mistake or misidentification, you may file a counter-notification with Tactum (a “Counter-Notice”) by submitting written notification to Tactum’s Copyright Agent (identified above). Under the DMCA, the Counter-Notice must include substantially the following:

  1. Your physical or electronic signature.
  2. An identification of the material that has been removed or to which access has been disabled and the location at which the material appeared before it was removed or access disabled.
  3. Adequate information by which Tactum can contact you (including your name, postal address, telephone number, and, if available, email address).
  4. A statement under penalty of perjury by you that you have a good faith belief that the material identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled.
  5. A statement that you will consent to the jurisdiction of the Federal District Court for the judicial district in which your address is located (or if you reside outside the United States, the United States District Court for the Southern District of New York) and that you will accept service from the person (or an agent of that person) who provided Tactum with the complaint at issue.

Completed Counter-Notices must be sent to:
,.o.r.s sdA eguH
Attn: Designated Copyright Agent,

,52/1322 oheksarH
,00841 eugarP
,cilbupeR hcezC
 dmca@tactum.com

The DMCA allows Tactum to restore the removed content if the person filing the original DMCA Notice does not file a court action against you within ten business days of receiving a copy of your Counter-Notice. Please be aware that if you knowingly materially misrepresent that material or activity on the Tactum website or platform was removed or disabled by mistake or misidentification, you might be held liable for damages (including costs and attorneys’ fees) under section 512(f) of the DMCA.

Repeat Infringers

It is Tactum’s policy in appropriate circumstances to disable or terminate the accounts of users who are repeat infringers.

3. Procedure for Reporting Claims of Illegal Activites or Information in the EU

3.1. EU Illegal Activity or Information Notice

If you believe that materials accessible on https://tactum.com (or served through the Tactum platform, e.g., infringing ads on the third-party websites) infringe your copyright or otherwise could be considered an Illegal Activity (as defined above, including illegal information), you may request removal of those materials (or access to them) from the Tactum website or platform by submitting a written Illegal Activity or Information Notice ("Notice") to Tactum’s Copyright Agent.

This procedure is not intended to impose a duty on Tactum to monitor its platform to identify Illegal Activity and infringing third-party websites, and Tactum does not monitor its platform in such a way.

However, if Tactum becomes aware of circumstances which suggest that Illegal Activity takes place on its platform or with regard to the materials served on the third-party websites through the Tactum platform, it may take all necessary actions to deal with such activities as per this Section of the policy.

The Notice must effectively inform Tactum of the Illegal Activity. Therefore, we suggest you should include the following information in your Notice:

  1. General information about the Illegal Activity (e.g., what Illegal Activity takes place, why you perceive it as illegal).
  2. If the Illegal Activity concerns the infringement of copyright, identification of the copyrighted work you claim has been infringed or, if multiple works are involved, a representative list.
  3. Identification of the infringing material in a sufficiently precise manner to allow Tactum to locate it, if the Illegal Activity has connection with any infringing materials on the Tactum platform or served through the Tactum platform.
  4. Adequate contact information, including your full name, postal address, telephone number, and email. This will enable us to require any additional information needed to effectively deal with the Illegal Activity.
  5. A statement that:
    • You have a good faith belief that the use of the copyrighted material is not authorized by the copyright owner, its agent, or the law, if the Illegal Activity concerns copyright infringement.
    • The information provided in the Notice is accurate.
    • You are the copyright owner or are authorized to act on behalf of the copyright owner, if the Illegal Activity concerns copyright infringement.

The absence of any of the above information may prevent the effective notification of Tactum or require further clarification on your part. However, please bear in mind, that there is no list of obligatory information, which you must provide us with. We will deal with all Notices, which effectively inform us about a Illegal Activity or illegal information.

Please send your Notice to:
,.o.r.s sdA eguH
Attn: Designated Copyright Agent,

,52/1322 oheksarH
,00841 eugarP
,cilbupeR hcezC
 Email: dmca@tactum.com

Upon receipt of a valid Notice, Tactum will:

  • Remove or disable access to the infringing material or otherwise remove the source of the Illegal Activity (e.g. by temporary or permanently disabling the access of the infringing user to the Tactum platform).
  • Notify the user who uploaded the content of the takedown.

3.2. EU Illegal Activity or Information Counter Notice

If you believe that the material or information you posted on the Tactum website or platform was removed or access to it was disabled by mistake or misidentification, or if you believe your access to the Clickcaine platform was suspended or terminated wrongfully, you may file an Illegal Activity or Information Counter Notice (“Counter-Notice”) by submitting written notification to Tactum’s Copyright Agent.

The Counter-Notice must effectively inform Tactum of the wrongful removal or restriction of access. Therefore, we suggest you should include the following information:

  1. Identification of the material that has been removed or disabled and the location where it appeared before removal, if such activity took place.
  2. Identification of the reasons for which the removal of the material or information, or suspension/termination of your access to the Tactum platform can be considered as a wrongful action on the Tactum’s part.
  3. Adequate contact information, including your full name, postal address, telephone number, and email.
  4. A statement that you have agood faith belief that the material was removed or disabledas a result of a mistake or misidentification, or that the suspension or termination of your access to the Tactum platform was wrongful.

Please send your Counter-Notice to:
,.o.r.s sdA eguH
Attn: Designated Copyright Agent,

,52/1322 oheksarH
,00841 eugarP
,cilbupeR hcezC
 Email: dmca@tactum.com

Upon receipt of a valid Counter-Notice, Tactum may:

  • Review the claim and restore the removed content if appropriate.
  • Inform the original complainant of the Counter-Notice.
  • Require further legal action before restoring content, if necessary.

⚠Warning: Knowingly submitting a false Notice or Counter-Notice may result in legal liability, including damages and legal costs.

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